Download ~ Pharma Technologies Inc. by Charlene L. Nicholls-Nixon ~ eBook PDF Kindle ePub Free
eBook details
- Title: Pharma Technologies Inc.
- Author : Charlene L. Nicholls-Nixon
- Release Date : January 20, 2004
- Genre: Management & Leadership,Books,Business & Personal Finance,Small Business & Entrepreneurship,
- Pages : * pages
- Size : 308 KB
Description
A new biotechnology firm, Pharma Technologies, has developed a competing method for the treatment of erectile dysfunction which promises significant advantages over Pfizer's blockbuster drug, Viagra. With deep-pocketed pharmaceutical companies also pursuing product development efforts, the president of Pharma Technologies is charged with deciding how to leverage his company's superior proprietary technology into a viable product before the window of opportunity closes. Students can explore the trade-offs is pursuing internal versus external development of new technology, the strategic implications of in-licensing and out-licensing, and the criteria used in identifying potential alliance partners to expedite the commercialization of new technology.