DOWNLOAD ~ Pharmaceutical Product Branding Strategies by Mark Paich, Corey Peck & Jason Valant ~ Book PDF Kindle ePub Free
eBook details
- Title: Pharmaceutical Product Branding Strategies
- Author : Mark Paich, Corey Peck & Jason Valant
- Release Date : January 02, 2009
- Genre: Industries & Professions,Books,Business & Personal Finance,Professional & Technical,Medical,Pharmacology & Toxicology,Science & Nature,Chemistry,
- Pages : * pages
- Size : 13211 KB
Description
This updated Second Edition details how marketers, forecasters, and brand planners can achieve optimal success by building internally consistent simulation models to project future behavior of patients, physicians, and R&D processes. By introducing the reader to the complexities facing many pharmaceutical firms, specifically issues around cross-functional coordination and knowledge integration, this guide provides a framework for dynamic modeling of interest to several pharmaceutical markets, including epidemiology, market definitions, compliance/persistency, and revenue generation in the context of patient flows or movements.